Elin Group

The trap with multi-business corporate sites is that they either become a confusing directory, where every subsidiary fights for attention on the homepage, or a flattening brochure, where every subsidiary gets the same generic treatment. Neither serves the audience. Investors want clarity, prospective employees want depth, and existing clients want quick access to the specific business they work with.

The hub-and-spoke architecture gives each subsidiary its own landing page with a shared design system. Typography, color tokens, layout grid, navigation. But each subsidiary gets full control over its own hero imagery, content sections, and call-to-action.

A custom post type with fields for sector, services, leadership team, and contact routing means adding a new business later won't require touching the layout. The discipline paid off. Adding an eighth subsidiary would take less than a day of content work, no code changes required.

Each subsidiary could rank for its own branded terms while passing authority up to the parent domain. Schema markup for Organization and SubOrganization relationships was set up so search engines understood the corporate hierarchy from day one.

Week one was information architecture. Weeks two and three were the corporate-level build. Week four was the subsidiary template plus three subsidiary pages populated with real content. Week five was the remaining four subsidiaries, performance pass, and SEO setup.

Going live with all seven at once meant the template had to be designed once and resist the urge to over-customize per business. The discipline is what made the project scale.